Research and Development (R&D) is a major force driving competitive advantages. Keywords: R&D management, project management, design thinking, creativity Introduction The usefulness of the R&D Canvas to the research management and administration profession is centered on its multi-purpose usability as an effective planning and communication tool that facilitates the incorporation of creativity and co-development practices in the highly heterogeneous contexts characteristic of contemporary R&D endeavors. The findings are used to develop a conceptual framework for a tool which can help research managers and administrators in facilitating the successful development of R&D initiatives. The interplay between classical project management approaches and the creativity-driven nature of every R&D initiative is rationalized. The relevant literature is reviewed, and the concepts that previous researchers have suggested are analyzed. In this paper, the rationale for a new tool for R&D management based on design thinking principles is presented. This is quite surprising bearing in mind that both R&D projects and design thinking share a central characteristic: the key role of creativity and co-creation in assuring successful initiatives.
#Creative project canvas full
However, the potential of design thinking principles and practices in this context has yet to achieve its full potential. Traditional project management frameworks have been used and adapted to help the R&D project manager. Research managers and administrators are, therefore, faced with growing challenges when coping with all these aspects and leading teams of scientists, companies, users, and other stakeholders towards successful projects. On the other hand, science and technology policies promoted and implemented by public entities are gaining momentum, translating into more R&D funding opportunities but also into more competition and accountability for the use of public funds. On the one hand, they increasingly involve diversified groups of people and entities that gather around common goals, with different objectives for each one. Research and Development (R&D) projects are inherently ambitious, complex, uncertain, and risky. Volume LIII, Number 1 The R&D Canvas: A Design Thinking Tool for the Management of R&D ProjectsĬentro de Investigação de Montanha (CIMO), Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253 Bragança, Portugal.Ĭentro de Investigação de Montanha (CIMO), Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253 Bragança, Portugal.
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